WORK EXPERIENCE

Senior Creative
BOA Technology—August 2022–Present

High performance leader with passion for growing and steering creatives and building traditional/digital teams. Always with an eye towards strategic and creative problem solving.

  • Spearhead creative concept development for high-impact marketing campaigns, consistently exceeding leadership expectations and achieving exceptional results.

  • Collaborate with the creative team to generate and refine innovative design ideas, ensuring they align with brand objectives and client needs.

  • Manage multiple projects simultaneously, maintaining strict adherence to timelines and budgets, while consistently delivering exceptional quality work.

  • Conceptualize and design visually engaging and effective marketing materials, including print and digital collateral, web design, branding, and multimedia content.

  • Continuously research and stay updated on industry trends and design best practices, incorporating these insights into the creative process.

  • Oversee the production process, working closely with vendors and printers to ensure the final output meets the highest quality standards.

Freelance Creative Director / Senior Graphic Designer
Self-employed  June 2021–September 2022

Clients: BOA, Raley’s Supermarkets, Sanitas Skincare

Oversaw brand vision across all creative touch points, including packaging, digital, store design, signage, e-commerce, advertising, and retail experience for the new store opening of the Raley’s ONE Market in Roseville, CA.

Managed and directed creative and advertising agencies to create omni-channel campaigns, resulting in exceeding business goals.

Guided team creatively, strategically and inspired them for excellence and self-responsibility all while being 100% remote. 

Creative Director / Senior Graphic Designer
Pharmaca Integrative Pharmacy—Boulder, CO  July 2017–April 2021

Deliver on-brand creative that drives sales growth for eComm and brick and mortar locations with a focus on delivering meaningful creative solutions that are relevant to our consumers. 

Established and maintain brand esthetic across all marketing communications: Pharmaca.com, new store openings, print advertising, internal campaigns, email, direct mail, social media, website and more.

Responsibilities include brand definition work, creative concept development, content development, creative direction and strategy for photo and video shoots. Managing the creative designers and ecomm teams to maintain brand consistency and compelling messaging—throughout the design process, from conception through design, execution and delivery.

  • Directed, implemented and maintained Pharmaca’s new brand strategy/visual identity 

  • Creative directed the Pharmaca.com update

  • Reduced printing costs without decreasing printed material production

  • Since joining Pharmaca, SSS growth increased year over year

  • Directed the redesign of Pharmaca Private Label product line, resulting in a sales increase of +15% in PL sales

  • Elevated lifestyles photography direction 

  • Implemented best practices for consumer email communications

  • Organized and set up a workflow/approval process system

  • Manage, direct and inspire our team of in-house graphic designers, writers, freelancers and photographers  

Creative Manager  / Senior Graphic Designer
Craftworks Restaurants & Breweries—Broomfield, CO June 2016-July 2017

Deliver on-brand creative and graphic design that drives sales growth. Conceive and create brand esthetic and marketing communication across in-restaurant materials, print advertising, internal campaigns, email, social media, website and more with consistent and compelling messaging—throughout the design process, from conception through design, execution and delivery.

Lead creative for Rock Bottom Brewery, Gordon Biersch Brewery, Specialty Concept Restaurants & Breweries, Craftworks Restaurant & Breweries

  • Directed, implemented and maintained Rock Bottom’s new brand strategy/visual identity 

  • Creative directed the RockBottom.com update

  • Redesigned Rock Bottom’s menu. Test location resulted in 18% increase year over year sales 

  • Elevated photography direction to maximize shots per day while reducing retouching costs

  • Implemented best practices for consumer email communications

  • Organized and set up a workflow/approval process system

  • Set up user friendly design templates for field operations

  • Managed, directed team of in-house designers, freelancers and photographers


Creative Manager/Senior Graphic Designer  
Noodles & Company—Broomfield, CO November 2012–June 2016

Develop and drive consistent brand identity across platforms/mediums with a focus on delivering innovative creative solutions that are relevant to our customers. 

  • Directed, implemented and maintained new brand strategy/visual identity

  • Created and produced all of the Noodles & Company IPO materials/content on the NASDAQ

  • Concepted, named, designed creative for seasonal Limited Time Offers (LTOs)

  • Creative directed the rebrand of Noodles.com

  • Creative directed designers, writers, photographers, food stylists, production artists, retouchers, printers, developers, video editors, producers, social content

  • Designed and strategized Noodles online ordering and mobile app, as a result, 40% of all sales come from online ordering

  • Strategically created new email designs with partner Exact Target

  • Decision member on printer RFP. Transitioned production assets and worked with new vendor to implement best practices

  • Organized and set up a workflow/approval process system

  • Honored with Noodles and Company “Rookie of the Year” winner, recognized as a major contributor to the success of the company


Creative Director / Graphic Designer  
Freelance—Boulder, Colorado  June 2012-November 2012

Clients: Banner Media Group, Access Fund, Alpine Rescue Team, Mayhak Capital Group, TareWare

  • Lead creative at startup. Organized and set up a workflow/approval process system.

Art Director / Graphic Designer
Sterling-Rice Group—Boulder, Colorado  April 2005-June 2012

Clients: So Delicious Coconut Milk, Werthers Hard Candies, Larabar, Nature Sweet Tomatoes, Cascadian Farm Organic, Yogi Tea, The Childrens Hospital, Riesen, Twizzlers, United States Potato Board, Arrow ECS, Johns Manville, Wintree Laundry Detergent, LMA 

  • Created national integrated campaign for So Delicious Dairy Free; six weeks after launch, company experienced two consecutive days of record breaking $1M sales

  • Concepted, developed and executed social media campaign for So Delicious that took their Facebook fan base from 5,000 to 48,000 (and growing) inless than 80days; posts boast some of the highest engagement rates incompany history

  • Conceptual creative and art director that developed new strategy, positioning and creative for Werthers, Cascadian Farm Organic, Johns Manville, Arrow Electronics; delivered strategic and effective creative that increased consumer awareness, preference, loyalty, and usage

  • Organized with collegues SRG Summer Summit and Winter Summit, organized Japan Relief Fundraiser and raised $35,000

Art Director
McCann Erickson—Detroit, Michigan  December 2003-March 2005                     

Clients: General Motors Corporate, Buick Motor Division, Kroger Fresh Fare, Charter Communications, 
Michigan Make-A-Wish Foundation

Conceptual creative and art director that developed national and retail strategy, positioning and creative for Buick Motor Division and Kroger Fresh Fare

SKILLS

Expertise in advertising, marketing, brand story telling, strategy, graphic design, photography and visual communication.

  • Creative direction

  • Branding & brand management 

  • Print, video, digital production 

  • Social media strategy and design 

  • Retail design

  • Strategic planning & design thinking

  • Corporate identity

  • Environmental design

  • Photography

  • Design & market research

  • Apparel design

  • Sustainablity approach to production

  • Conscientious, organized and fast learner

TECHNICAL SKILLS

  • Adobe Creative Cloud

  • Photoshop

  • Illustrator

  • InDesign

  • AfterEffects

  • Acrobat

  • Adobe XD

  • Lightroom

  • MS Word

  • Excel

  • Project Management Systems: Wrike

Basically, I love to make things and mentor people. Whether it’s building brands, teaching, designing logos or gardening, I get a huge amount of satisfaction watching people/things take off and become something amazing.