JEN SCHEID

Each week, Pharmaca sends information, specials and news to our customer database of more than 250,000 customers. These messages are designed to keep Pharmaca fresh in our customers’ minds, educate them about valuable health issues and, most of all, drive purchases online and at our stores.

Designer: Rachel Donaldson

Every month, Pharmaca partners with our brands to create co-branded retail posters.

Designers: Jen Scheid, Jessica Juhl

www.noodles.com

Winter LTO Asian Exploration

Rock Bottom New Menu Design

GABF Print Ad

Creative Direction: Rock Bottom Coasters

Creative Director: Big River IPA can design

Gordon Biersch Mean Tweets | GM Conference video inspired by Jimmy Kimmel's Mean Tweets. We wanted to entertain and educate our GM's about what our guests think and say about us in the digital & social space.

Store Checkout Signature

To connect with non-bikers and extend our reach, we’ll partner with grocery stores. On the digital checkout screen, we’ll include a checkbox and ask people to add their names to our cause—no money or commitments needed. 

Bike Shop Pledge

Bike shops already support our cause. But more often than not, their support is expressed via a lonely, deserted clipboard that’s hanging somewhere in the corner. So to shake things up and draw some attention to our cause, we’ll partner with bike shops and create the Bike Shop Pledge wall. 

Bike-Sharing Partnership

In order to spread our message to casual bikers, we’ll partner with bike-sharing brands such as Denver’s B-cycle. We’ll place QR codes and short messages on the bikes, as well as brand parts of the racks for passersby. The QR codes will lead people to our mobile site where they can quickly and easily add their names to our petition.

Mobile APP Partnership

Runners and cyclists like to use mobile applications (e.g. Cycle Meter, iMapMyRide) as part of their practice regimen, for motivation, tracking, and optimization. Many of these apps have sharing options, allowing users to post their conclusion at the end of each activity. So we’ll partner with these apps and utilize users’ Facebook and Twitter updates to spread our message within their social media circles.

Bike Lane Icon Graphic

Many people rely on their bicycle as their main form of transportation. But not all are aware of the risk of losing the funding for bike safety and infrastructure. So to draw some attention, we’ll create stencils of our logo and url on city streets, sidewalks, and bike lanes (as well as places where a bike lane is clearly missing). Aside from creating some buzz around our petition, this will allow people to join our petition on the go while taking advantage of exactly what we’re trying to promote.